The MSc International Marketing Management offered by the Leeds University Business School is designed to equip students for careers in strategic marketing, especially in the context of global business. The program covers key aspects of modern marketing management theory and practice, such as global marketing, marketing strategy, international consumer behavior, digital and global services, and cross-cultural issues. It emphasizes practical and professional skills with assignments and real-world case studies, and students benefit from exposure to industry trends through guest speakers and hands-on projects. The program is accredited and highly ranked internationally.
来源:
https://business.leeds.ac.uk/masters/doc/entry-requirements-2