The Bachelor of Sport and Recreation Management at the University of Regina (Faculty of Kinesiology & Health Studies) is a professionally focused undergraduate program. Students blend interests in sport, recreation, and business, gaining a substantial foundation in business principles tailored to the sport and recreation sector. Core topics include venue and event management, live event production, data analytics in sport, digital marketing, volunteer management, and sport communication. The curriculum emphasizes hands-on experience through fieldwork placements or internships, enabling students to apply theory in real-world settings. Graduates are equipped for careers in sport facility operations, recreation program coordination, marketing/public relations, and leadership roles in sport organizations and tourism industries. The program is unique in Saskatchewan and, in its joint form, in Western Canada.