The Bachelor of Commerce (Honours) - Marketing Management program at the Gordon S. Lang School of Business and Economics, University of Guelph, is a comprehensive undergraduate degree that equips students with practical and theoretical skills in core marketing areas. The interdisciplinary curriculum balances foundation courses in business (accounting, economics, management) with specialized marketing topics (consumer behaviour, market research, advertising, product development, pricing, quality management, consumer law). Students develop their ability to create, communicate, and deliver value to stakeholders in a global economy, preparing for careers in marketing leadership, market research, advertising, retail management, and more. The program includes opportunities for applied learning such as international exchanges, consulting projects, and co-operative education. 来源： https://calendar.uoguelph.ca/undergraduate-calendar/programs-majors-minors/marketing-mktg/