The Bachelor of Commerce (Honours) - Sport and Event Management at the Gordon S. Lang School of Business and Economics, University of Guelph is a rigorous program providing advanced knowledge in sport and event management. The curriculum is built on core business principles (marketing, accounting, economics, HR, strategy) and specialized sport event topics (sponsorship, media, event hosting, stakeholder engagement, leadership). The program emphasizes experiential learning including community-based group projects, guest speakers, simulations, case-based learning, independent study, study abroad, and industry networking. Graduates are prepared for careers in sport promotion and marketing, facility and event management, sport media/communication, and sport policy development, in government, professional teams, and sport businesses. 来源： https://calendar.uoguelph.ca/undergraduate-calendar/programs-majors-minors/sport-event-management-spmt/